96 Saudi National Day · نحلم ونحقق

Add your moment to Saudi National Day

Put your product in people's hands where the celebration actually happens — entertainment destinations, fitness clubs and gas stations across the Kingdom.

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A DOT Experience promoter handing a product sample to a visitor during a National Day activation
Sampling · National Day 96
85+Venues
21Cities
2.8MMonthly visits
3Environments
Where your brand shows up

Three environments. One booking.

Each environment reaches a different mood and a different shopper. Pick one, or run all three for full national coverage.

Entertainment destinations

Families & youth

Theme parks and family entertainment centres at their busiest week of the year, when visitors are relaxed and open to trying something new.

Peak National Day footfall

IN2 Fitness clubs

Active & health-conscious · men & women

A members-only audience you cannot reach in retail — including women-only clubs, a segment almost no sampling network in the Kingdom can access.

Women-only access included

Gas stations

High-volume consumers on the move

National Day is the biggest road-travel weekend of the year. Reach drivers and families mid-journey, at scale, in every major city.

Station staff can distribute for you
What you can run

Formats

Product sampling

Hand your product directly to the consumer.

Play & win

Games and prize mechanics that pull a crowd.

Branded booths

A full-dressed stand in a high-traffic spot.

Engage & celebrate

Brand ambassadors, giveaways, photo moments.

How it works

You bring the product. We open the doors.

A simple operating model with no surprises — agreed before you commit.

Pick cities & venues

Choose your environments and cities. We confirm availability and hold your dates.

Central delivery per city

Send your stock to one delivery point in each city. We handle distribution to the sites from there.

Activation days

Your team runs the sampling on site. We secure the space, access and on-ground coordination.

Wrap-up report

Photos, sites covered and audience figures, delivered after the campaign.

No team of your own? At gas stations, the station crew can distribute your product on your behalf. Delivery stays centralised in each city — you ship once, we take it from there.

Proof

We have done this at scale.

24,000 winners in a single prize-based sampling campaign

From confectionery to dairy, brands use our network to move product into hands, not just onto screens. National Day is the highest-traffic window we run all year.

Brand ambassadors running a product sampling stand in-store
Coverage

Nationwide

Riyadh Jeddah Makkah Eastern Province Madinah Taif Qassim + more
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Sites are limited and allocated per product category. Send your details and we will come back with availability and a plan within one working day.

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Rates are shared after a short call, once we know your cities and volume.

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Our team will call you within one working day with available sites and dates. Keep an eye on your WhatsApp.

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